Fox Soccer kicks in new logo

Fox Soccer has unveiled a new logo, part of a larger rebranding effort.

Along with the logo, the network has officially dropped “channel” from its name and will have a new graphics package and upgraded studios.

A press released noted, “FOX Soccer’s new look across all platforms has a bold, brash typeface showcasing its irreverent FOX heritage.”

“Our audience comes to FOX Soccer for one thing: to interact with the game they love. They are smart, they want new technologies, they want the best coverage,” said David Nathanson, FOX Soccer’s General Manager. “The re-branding symbolizes our continued commitment to push the limits and evolve with the game in this country.”

As the Barclays Premier League and UEFA Champions League kick-off in 2011, FOX Soccer will begin producing all shows from Studios A and B on the FOX Studio Lot, a marked increase in size and design from previous sets.

The new relaunch will hit the airwaves on August 13.

 

Advertisement
Sign up for NewscastStudio's weekly newsletter.Our weekly newsletter delivers the latest broadcast industry news to your inbox including new debuts, case studies, thought leadership and broadcast gear updates.