Bold and ‘Outfront’ by Stephen Arnold Music
“Erin Burnett Outfront” debuted this week with a bold, driving musical theme, created by Stephen Arnold Music.
The theme included input from Erin Burnett, as seen in this behind the scenes video, and featured a five note signature with rhythmic guitars, driving bass and punchy drums.
“Our relationship with CNN gives us many opportunities to create memorable sonic brands,” said Stephen Arnold, president of SAM. “But ‘OutFront’ was especially engaging because the fresh nature of the show and its host called for something truly unusual and compelling.”
The result is a strong of this relationship was a modern sound that suggests courage and boldness. A touch of strings brings it all together, adding credibility and depth. The package includes several variations arranged to work in a variety of situations, including a more somber version. All incorporate the memorable five-note melody, and all underscore the personality of the show, which is embodied in the title “OutFront.”
“The producers of OutFront asked for music that would set the show apart, something different from the traditional orchestral themes normally associated with television news,” said Chad Cook, vice president Creative Services at Stephen Arnold Music. “They wanted a more indie sound that connects with today’s viewers without sounding contrived or over produced. That’s the kind of challenge we relish at Stephen Arnold Music.”