The Weather Channel serves up personalized weather

The Weather Channel has rolled out a new campaign for its 30th anniversary, featuring God and a more social web experience.

As part of the campaign, users can now experience more on TWC website including customized content and social media integration.

Fast Company notes, “After logging onto the site through Facebook, or providing your info on the site, The Weather Channel’s logo changes to reflect the user’s name in the title. From there you can play around with your very own weather monitoring system, creating up to five personal tabs for regular weather updates in various locations/seasonal conditions.”

Sign up for NewscastStudio's weekly newsletter.Our weekly newsletter delivers the latest broadcast industry news to your inbox including new debuts, case studies, thought leadership and broadcast gear updates.