Fox O&O stations partnering with AccuWeather
Fox Television Stations and AccuWeather are teaming up to provide “local viewers a 24/7 live streaming video weather channel” in 11 markets. The markets included in the rollout are: Dallas, Atlanta, Washington, Detroit, Phoenix, Tampa, Minneapolis, Orlando, Memphis, Austin and Gainesville.
The B&C exclusive also notes that the deal will extend “virtually all of the stations’ media platforms,” including mobile.
“Weather is one of the most important services our stations provide to their communities and has long been a major focus for FTS,” said Ron Stitt, the group’s vice president of digital media and internet operations. “This exclusive partnership with AccuWeather, a company who has been extremely effective in pursuing digital platform distribution, notably Connected TVs, will help us take our digital weather products to the next level.”
AccuWeather will not be seen in some top markets, such as New York City, where AccuWeather has existed agreements.