‘Today’ to debut new studio Sept. 9

TVNewser reports that “Today” will unveil its new set Sept. 9.

The show is slated to move out of Studio 1A after next week’s shows wrap, taking up temporary digs in a temporary studio set up on Rockefeller Plaza.

The project is a complete “gut” of the existing facility and will include a new look for all four hours of the program.

“It is much more ‘current’ than what we have, I think it is much more exciting. We will have a lot more bells and whistles to play with, but it is classy, just like the show itself,” Executive Producer Don Nash told TVNewser.

In addition, a new graphics package will debut with the new set.

TVNewser also notes that “Today” tweaked the third hour of the show this week, branding it as “Today’s Take” — with its own intro, announcer and using a roundtable format with Al Roker, Willie Geist and Natalie Morales.

“Today” announced plans to revamp Studio 1A in June when Joe Michaels, a longtime employee of the program, was promoted to senior director and given the reigns of the studio redesign project.

The current set has been in use since 2006, though it has been modified several times since then. In February, the show introduced a larger anchor desk and eliminated the standalone news desk that had been a longtime staple in the studio layout.


redesigned graphics package debut earlier this year as well.

During NBC’s London Olympics coverage last August, the facade of Studio 1A was updated with large video panels incorporated into the structural design of the building.