DDG believes paradigm is shifting in set design

With the debut of KSAZ-TV, Devlin Design Group believes the “paradigm is changing” in news set usage.

“The old paradigm considered sets as a visually interesting, static background to compliment what was going on at the anchor desk,” according to a Devlin news release. “The dynamic environment of this set (KSAZ-TV) keeps anchors engaged and upbeat since the talent is no longer chained to a desk.”


With its multiple presentation areas, video wall and color changing backlit graphics; KSAZ-TV has the ability to make every newscast visually appealing.

“Some people might suggest sets don’t drive ratings, but coincidentally, ratings are up for KSAZ-TV since they debuted this set in September,” said Dan Devlin of Devlin Design Group. “One explanation from the people at KSAZ-TV is that the forward leading, interactive design is the spark plug that re-energized and reinvented how the station approaches each program.”



The set includes:

  • Large scenic walls with color-changing backlit graphics
  • Ultra-thin bezel video wall made of 18 large screen LED monitors
  • Two mobile presentation pods. The first has two vertical monitors, the second includes an 80-inch, mobile touch screen which can pivot to a horizontal mode for an overhead POV

“Devlin Design Group is proud to be part of the team that has redefined story telling in the Phoenix market,” said Devlin.

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