ABC owned stations roll out new Web design

ABC O&O stations debuted a new responsive website design this week. Since it’s responsive, the design adapts to fit all devices including phones and tablets.

The design uses a multicolumn format with minimal ad interruptions. Overall, the design features large typography with a simple blue color scheme.

Screen Shot 2014-05-15 at 12.38.52 AM

The columns become a bit too busy on inside page, with the actual story only taking up half of the screen. The fonts all seem a bit too large, perhaps drawing comparisons to Huffington Post-style screamers.

Section fronts are often branded with a subtle background image, including map-themed backdrops for regionalized pages, such as the one from WLS-TV in Chicago shown below.


One nice touch is the redesigned weather pages, which include stylized backgrounds depicting current conditions and a horizontally scrolling hour-by-hour forecast feature.



The fonts used throughout are Muli and Lato, part of the Google Font service.