Um, that’s the wrong type of ‘heroine’
Subscribe to NewscastStudio for the latest news, project case studies and product announcements in broadcast technology, creative design and engineering delivered to your inbox.
Sometimes one letter can mean a big difference.
Take the OTS that WWTV-TV, the CBS affiliate in Traverse City, Mich., aired recently.
Under a photo of handcuffs and white powder, was the title: “Heroine Arrest.”
By adding that “e” to end of the word, the station shifted from describing a dangerous drug to a female hero.
Subscribe to NewscastStudio for the latest news, project case studies and product announcements in broadcast technology, creative design and engineering delivered to your inbox.
tags
ots, Traverse City, typo, wwtv
categories
Featured, Graphics, Local News, TV News Motion Graphics Design