ESPN debuts playful animation package for Little League World Series

ESPN’s coverage of the annual Little League World Series has a new look this year that captures a playful, video game world.

“It’s unique in its age-appropriate perspective of the sport. Before starting the project, we researched what kids are interested in terms of social media, games, movies, etc,” said Bob Bates, ESPN’s art director in a ESPN Front Row Q&A. “With that in mind, a concept was developed to create a game-within-the-game environment that felt like it belonged within the fun, carnival-like world that is Williamsport.”

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The design was executed by ESPN’s Creative Services team, which includes Adam Konyndyk, Amy McCluskey and Matt Gasiorowski.

“The world that we created really presents Little League in a light and age-appropriate tone, which is something we really have not done before.”

“This package is very unique compared to others due to the fact we’re catering to a younger audience of sorts, yet still keeping in mind many adults and parents will be watching, too.”

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