Hampton Roads station looks to logo, call letters for new set

WAVY-TV, the Media General owned NBC affiliate in Hampton Roads, Va., has debuted a new set from Z Space Creative that features heavy inspiration from the circular zero in the station’s logo as well as its wave iconography.

WAVY-TV anchor desk

At center is a circular anchor desk that’s internally lit with structural metal elements curved translucent panels, giving it a lighter and airier feel that a typical anchor desk.

Anchors sit with a vertically mounted flat panel mounted between them, allowing for prominent branding and topical graphics.

Behind this is a patterned surface with a subtle monochrome wave-like pattern that’s ties in nicely to the station’s logo and call sign, which is often pronounced as the word “wavy.”

Two 3×3 video walls, one on each side, show up in the two-shot anchor shot as well as the primary backgrounds on the anchor one shots. AV Design Services provided the AV installation and integration on the project.

WAVY-TV new set

Nearby is a weather center backed with a printed graphic featuring an oversized image of a wave and a an additional large flat screen at the presentation pod, which continues with the curved theme.


WAVY-TV set weather center

This part of the set also includes additional workstations.

On the other side of the set is an additional 3×3 monitor array and vertical screen for stand ups and sports.

WAVY-TV new set wide view

Throughout the set, internally lit columns and bands in bright blue along with a simple and clean lighter wood tone continue the light and airy feel of the design.

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