Oklahoma station creates corn maze with its logo
Subscribe to NewscastStudio for the latest news, project case studies and product announcements in broadcast technology, creative design and engineering delivered to your inbox.
Here’s a story that caught our ears: One TV station just popped open a whole new field in marketing.
In the aerial views that cropped up online, the station’s “4Warn” weather branding is carefully cut into the rows of corn — and surrounded by a lightning bolt as well as a more traditional maze pattern. The station’s website address is also included.
The maze will be open to the public to explore — and the station says it has more plans for the field.
Since it’s Friday, here are some of our ideas (or, kernels of wisdom, you might say) for the station:
- MazeRanger4: A tractor with a live camera and reporter taking viewers through the maze, reporting on “traffic” conditions (e.g. how crowded the maze is).
- MazeCam4: Alternate name for the station’s helicopter for when it’s showing off the maze.
- Dash4Corn: A sweeps contest where a lucky viewer gets 4 hours to run through the maze and grab as much corn as possible.
- PitchForkPoint4Cast: Show a weather map of the maze overlaid with precise weather readings from various parts of the maze.
- Prepare4: A part of the weather forecast tell viewers the optimal clothing to wear when visiting the maze (sunglasses? hat? umbrella?).
- ScareCrew4: Scarecrow versions of the anchors.
- Cooking4Everyone: A Mr. Food style segment featuring corn based recipes (“Ooh! It’s so good!”).