Oklahoma station creates corn maze with its logo

Here’s a story that caught our ears: One TV station just popped open a whole new field in marketing.

KFOR-TV, the Tribune ABC affiliate in Oklahoma City teamed up with P Bear Farms to have its weather logo cut into a corn maze (apparently a corn anchor desk just wasn’t going to cut it).

Raleigh station continues ‘corny’ trend of anchor desks made from unusual materials

In the aerial views that cropped up online, the station’s “4Warn” weather branding is carefully cut into the rows of corn — and surrounded by a lightning bolt as well as a more traditional maze pattern. The station’s website address is also included.

The maze will be open to the public to explore — and the station says it has more plans for the field.

Since it’s Friday, here are some of our ideas (or, kernels of wisdom, you might say) for the station:

• MazeRanger4: A tractor with a live camera and reporter taking viewers through the maze, reporting on “traffic” conditions (e.g. how crowded the maze is).
• MazeCam4: Alternate name for the station’s helicopter for when it’s showing off the maze.
• Dash4Corn: A sweeps contest where a lucky viewer gets 4 hours to run through the maze and grab as much corn as possible.
• PitchForkPoint4Cast: Show a weather map of the maze overlaid with precise weather readings from various parts of the maze.
• Prepare4: A part of the weather forecast tell viewers the optimal clothing to wear when visiting the maze (sunglasses? hat? umbrella?).
• ScareCrew4: Scarecrow versions of the anchors.
• Cooking4Everyone: A Mr. Food style segment featuring corn based recipes (“Ooh! It’s so good!”).

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