NBC uses augmented reality for sponsor

NBC News relied heavily on augmented reality during its election coverage Tuesday — but also created a giant virtual Amazon Echo that “grew” out of the ice skating rink at 30 Rock.
Amazon Echo, a smart speaker from ecommerce giant Amazon, was a major sponsor of NBC’s “Decision Night in America” coverage and received the prominent placement that included a full announce voiceover that not only promoted the device but also pointed out the NBC News “skill.”
tags
2016 Election, Amazon, Augmented Reality, Augmented Reality for Broadcast, NBC, NBC News
categories
Advertising, Augmented Reality and Virtual Reality, Elections, Featured