NBC uses augmented reality for sponsor

Subscribe to NewscastStudio's newsletter for the latest in broadcast design and engineering delivered to your inbox.

NBC News relied heavily on augmented reality during its election coverage Tuesday — but also created a giant virtual Amazon Echo that “grew” out of the ice skating rink at 30 Rock.

Amazon Echo, a smart speaker from ecommerce giant Amazon, was a major sponsor of NBC’s “Decision Night in America” coverage and received the prominent placement that included a full announce voiceover that not only promoted the device but also pointed out the NBC News “skill.”

Sign up for NewscastStudio's weekly newsletter.Our weekly newsletter delivers the latest broadcast industry news to your inbox including new debuts, case studies, thought leadership and broadcast gear updates.