Fox begins countdown to 2018 FIFA World Cup coverage

Fox Sports begins its journey to the 2018 FIFA World Cup Russia, the company’s first World Cup presentation that will air across the Fox Sports family of networks in July 2018.

In celebration of the 365-day countdown to FIFA‘s World Cup, Fox Sports has launched its cross-functional marketing efforts across broadcast, digital and social media platforms kicking off the celebration with a heart-stirring promo that features some of the greatest players of all time, including Cristiano Ronaldo, David Beckham, Lionel Messi and Diego Maradona.

The spot mixes historical footage and multilingual audio to highlight World Cup games over the years.

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“Today, the countdown begins marking 365-days of celebration leading to the greatest sporting event in the world, the 2018 FIFA World Cup,” said Robert Gottlieb, Fox Sports executive vice president, in a statement. “We couldn’t be more excited to kick off the celebration, this is just the beginning of a robust marketing campaign as we pull together all our resources to promote and engage fans ahead of June 14, 2018.”

Throughout the day, FS1, FS2, Fox Sports Regional Networks, Fox Affiliates and commemorate the occasion with a dedicated World Cup countdown and promotional placement on their shows.

Additionally, World Cup digital billboards will be featured in key markets around the country in places such as Times Square in New York City and L.A. Live in Los Angeles.

In addition, implements a World Cup takeover and offers preview videos for next year’s World Cup.


Fox Sports’ social media accounts amplify efforts with a Facebook Live session and World Cup elements featured across Facebook, Twitter and Instagram using the hashtag #RoadToRussia.