Rochester CBS overhauls on-air look, adds image campaign
The look, which debuted in time for sweeps, entails not only a new set design but also a news music package, image campaign and motion graphics package for the station. The latter will roll out to other Nexstar Media Group sister stations.
“We have a new state-of-the-art operation that expands our ability to deliver best-in-class local news and local weather,” said Wendy Bello, WROC’s GM in a statement. “Because we are Rochester’s only hometown team, every night we have that special connection to our viewers and that gives us a great sense of pride.”
The set includes two 3×3 Philips video walls from Digital Video Group along with a low-res LED background behind the circular anchor desk. Frosted glass panels around the set and atop the desk add branding, with abstract designs in the RGB-backlit walls surrounding the set.
The working weather center features an LED header with a pod and a glass divider wall, stocked with monitors and a new graphics system.
The set also includes an interview area with a riser and chairs. The cameras and lighting instruments in the studio were updated as well.