Fox News ‘Owns the Mornings’ in new promo
— TVNewsInsider (@tvnewsinsider) December 12, 2017
The spots, which Variety notes are airing on CBS and NBC affiliate stations, as well as Fox News’ own air, are also accompanied by print ads in the New York Post.
Visually, the spots take on a fast pace, heavy hitting musical bed and enthusiastic voiceover, while the graphics used within the spot are decidedly simpler than many of the network’s normal look.
Instead of being full of shiny, 3D elements, the promos use flat red, white and black graphics mixed with video clips. Some of the 3D look does show through in one of the shots near the end, when a gold toned Fox News logo is placed next to the tagline “Owns the Mornings.”
The promo ends with a clean white screen of a flat version of the Fox News logo.
A similar, simple look has been used on other Fox News promos of late, including quick “continuing coverage” spots during breaking news.
The look is also carried through on other spots for specific shows where, instead of the show’s look and feel, a white background with angled lines and bold typography are used.