NBC plays tribute to Team USA in stylized package

Before Team USA entered PyeongChang Olympic Stadium, NBC, the U.S. broadcast rights holder, ran a brief but stylish package introducing some facts and figures about the athletes representing America.

A common theme of the package was a composited “crowd shot” of the team, who appeared to be standing, many of them with their equipment, in front of an oversized American flag.

The package also included a 3D map illustrating athletes’ home states, as well as a typographic collage of returning athlete names, with rotating animation effects added to select letters.

A similar effect was also used on a list of athlete who are also veterans. 

Advertisement
Sign up for NewscastStudio's weekly newsletter.Our weekly newsletter delivers the latest broadcast industry news to your inbox including new debuts, case studies, thought leadership and broadcast gear updates.