Industry Insights: The top production music tracks and styles for 2018

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How is the growing need for shorter tracks changing your production?

“We’ve done edits of shorter tracks since day one so maybe we saw this coming from the beginning,” Goldberg said.

“This doesn’t affect us too much. We’ve always tried to create usable short edits of our songs along with various mix-outs. It’s served us well to be able to provide the client with what they need with a quick search,” said Gant.

“For us it hasn’t changed much. We started out 20 years ago with the library’s focus being mostly on promos, so we’ve always had music designed for shorter content. We actually began producing a new catalog, (Carbon), about two years ago, with a focus on 2 to 3-minute productions as we noticed we were getting a lot of requests for short form, web-based content that we didn’t have tracks long enough for,” Fondanarosa indicated.

“Instead of main versions and 30 second and 60 second versions, we do mains, and 5 and 15 seconds, stings and loops. We also create stems for everything so that editors can do what they want with the tracks. They essentially become building blocks for editors/producers,” said Taylor.

“We already provide cutdowns for all tracks, so we have not as of yet changed our production procedures. As I noted above, we have been seeing more of a demand for stems than shorter versions,” Mendelsohn said.

“We specialize in short-form tracks so our production has stayed pretty much the same, perhaps with with more emphasis on clients ability to edit easily to shorter productions,” explained Koch.

“We’ve always composed modularly and deliver numerous edit lengths so having 15 or 30 seconds available for instant download for our clients — rather than having to do a custom edits on demand — has always been apart of our production workflow,” Arnold said.

Participants

– Ron Goldberg of Manhattan Production Music
– Aaron Gant of Warner/Chappell Production Music
– Matt Fondanarosa of VideoHelper
– Adam Taylor of APM Music
– Ron Mendelsohn of Megatrax
– Alex Koch of VideoHelper
– Whitney Arnold of Stephen Arnold Music

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