TDN artfully blends set, augmented reality for World Cup

Subscribe to NewscastStudio for the latest news, project case studies and product announcements in broadcast technology, creative design and engineering delivered to your inbox.

Televisa Deportes Networks, Televisa’s sports-only sister network for Mexico, is enhancing its relatively simple studio design with a heavy dose of augmented reality storytelling for its World Cup coverage. 

The network is using its large, open set with two video walls and vertical panel array, with Russian themed set pieces installed.

Vizrt’s Viz Engine is then used to digital insert augmented reality pieces, mainly on the large, shiny floor in front of the studio’s main riser.

This riser, which can be configured as a living room style setup or used for in-studio standups, can be surrounded by virtual cutouts of players, floating text, stats, brackets and even a giant mobile phone.

Advertisement

Subscribe to NewscastStudio for the latest news, project case studies and product announcements in broadcast technology, creative design and engineering delivered to your inbox.