Weather Channel showcases summer safety tips in immersive mixed reality

The immersive mixed reality segment, created in partnership with The Future Group, started with Bettes standing in front of the studio’s video wall — and a cheerful virtual ice cream truck “drove” through the studio.

Weather Channel partners with The Future Group for AR weather storytelling

Viewers where then treated to a wider view of the set, which had essentially been replaced with virtual 3D outdoor scene showing a house, power lines and fences.

A simulated lighting bolt “struck” the studio, which included a bright strobe-light reflection on Bettes, who then proceeded to showcase, thanks to virtual cutaways and “glowing” metal, how electricity from a lightening strike can travel through pipes and metal fencing — as well as the danger from downed power lines.