BuzzFeed News’ ‘Profile’ blends clean portrait motif with warmer, intimate set

BuzzFeed’s recently launched Facebook Watch show “Profile” uses a small, intimate space for its broadcasts with a textural look complemented by bold, bright graphics.

The show, hosted by Audie Cornish, films in BuzzFeed’s New York City office in the same space as its Twitter show “AM 2 DM.”

The show’s graphics are heavily influenced by “AM 2 DM” graphics, which in turn borrows the red-coral shade from the original BuzzFeed logo — and icon.

Advertisement

BuzzFeed News, however, recently spun off from BuzzFeed as a separate site, though the two remain brand cousins.

In the “Profile” graphics, a thick red frame is used as a base design, which could be interpreted as a “portrait frame,” a reference to the show’s format of profiling individuals. 

The show’s logotype, in fact, incorporates a person icon placed inside a red square — with a matching element in the simple but bold lower third insert graphics.

Sign up for NewscastStudio's weekly newsletter.Our weekly newsletter delivers the latest broadcast industry news to your inbox including new debuts, case studies, thought leadership and broadcast gear updates.