‘Today’ uses video walls, augmented reality for ‘The Vote’ segments

NBC’sToday Show” ushered in the network’s new “The Vote: America’s Future” branding Tuesday, Sept. 4, 2018, with two extended segments.

The first, featuring Savannah Guthrie and Steve Kornacki, used Studio 1A’s large curved video wall with bright white, red and blue graphics showing various key points and maps.

In addition to prominently using the star shaped “The Vote” logo, the normal “Today” lower third graphics were recolored red, white and blue with star accents.

Just above the time and temp bug, a silver version of the “Today” logo and the “The View” logo alternated throughout the segments.


Also included in the segment was a wide shot of Studio 1A’s “production area,” with the multifaceted LED video panels displayed political graphics and augmented reality flat ribbons show Donald Trump’s current approval rating, with two headers floating in the virtual space above.

Later in the show, Guthrie and Hoda Kotb conduced a small panel interview with millennial voters, with the video wall divided into three segments — the left a blue with a large 3D “D” for Democrat,” the center a brighter U.S. Capitol branded image with “The Vote” logo — while the far right was red with the “R,” short for “Republican” of course.

Accent lighting enhanced the red, white and blue look.