NBC unveils Tokyo Olympics logo design
The logo features the word “Tokyo” in distinctive custom typography with flowing letters inspired by Japanese traditions and energy of the Olympics.
The capital “T” features a distinctive left-to-right upward “swish” that catches the eye and is also the first look at the logo’s distinctive flourishes — “tails” and notches — in the design.
While the two “Os” in the logo are based on a circular foundation, the first one is uses negative space to continue the dramatic right to left downward stroke in the “K,” which mirror the flourishes
The right “arm” of the “Y,” meanwhile curves into an arc that blends into the shape of the last “O,” which itself features a single, elegant flourish.
Perched above the custom logotype is the NBC peacock, while the year “2020” is displaying in a clean, geometric font with circular zeros to match the “Os” in the city name above.
Both the thickness of the numbers and circular zeroes are a good match to the Olympic rings, which can be placed below the lockup.