Chicago CBS O&O adds ‘campaign special’ with patriotic look
Produced under the “Campaign 2018” banner, the half hour newscast airs at 6:30 p.m. local time, immediately after the station’s normal 6 p.m. newscast.
The show starts with a dramatic open with an announcer reading “Live from CBS 2, this is a Campaign 2018 special” as a variation of “The Enforcer” theme music plays.
In addition to political coverage, the broadcast also included a weather and sports segment.
It’s not uncommon for local stations to add additional newscasts during election seasons in order to open up more advertising inventory.
Illinois is locked in a heated gubernatorial battle with two wealthy businessmen running against each other — and spending freely on advertising. In addition, a crucial senate seat and other key elections mean there’s likely plenty of takers for the additional advertising time during the campaign-centric newscast.