Jeff Rossen highlights video of his kid’s accident to intro ‘Reports’ school bus safety segment

NBC NewsJeff Rossen used a personal experience in his intro to a story about new technology for school buses.

Rossen, appearing on Thursday, Nov. 15, 2018’s “Today,” under his “Rossen Reports” banner, was shown standing in front of Studio 1A’s 40-foot video wall with the “Reports” logotype over his shoulder.

The camera pulled back to show helicopter video from the network’s flagship O&O, WNBC, of a school bus accident that Rossen’s children were involved in. Behind the video was a topical background of school bus photography with “Rossen Reports” microtext. 

The latest in design, production and engineering

Subscribe to NewscastStudio for the latest delivered straight to your inbox.

Sign up for NewscastStudio's weekly newsletter.Our weekly newsletter delivers the latest broadcast industry news to your inbox including new debuts, case studies, thought leadership and broadcast gear updates.