Maxon acquires Redshift rendering engine

Maxon, the developer of professional 3D modeling, animation and rendering solutions, announced the acquisition of Redshift Rendering Technologies, developers of the Redshift rendering engine.

Redshift is a powerful and flexible GPU-accelerated renderer, built to meet the specific demands of contemporary high-end production.

Redshift offers an extensive suite of features that make rendering complicated 3D projects remarkably faster than traditional rendering solutions. Redshift is available as a plugin for Maxon’s award-winning Cinema 4D and other industry-standard 3D applications.

“Rendering can be the most time-consuming and demanding aspect of 3D content creation,” said David McGavran, CEO of Maxon, in a statement. “Redshift’s speed and efficiency combined with Cinema 4D’s responsive workflow make it a perfect match for our portfolio.”

“We’ve always admired Maxon and the Cinema 4D community, and are thrilled to be a part of it,” said Nicolas Burtnyk, co-founder and CEO, Redshift Rendering Technologies. “We are looking forward to working closely with Maxon, collaborating on seamless integration of Redshift into Cinema 4D and continuing to push the boundaries of what’s possible with production-ready GPU rendering.”

Redshift is the rendering solution for respected companies such as Technicolor, Digital Domain, Encore Hollywood and Blizzard. Noteworthy projects where Redshift has been employed for VFX and motion graphics include “Black Panther,” “Aquaman,” “Captain Marvel,” “Rampage,” “American Gods,” “Gotham” and “The Expanse.”