CNN heavily promoting ‘back to back’ town halls

CNN has been steadily promoting its town hall “marathon” Monday, April 22, 2019 with a countdown, timeline-style banner running below its lower thirds which also run during commercials along with a two-box layout — plus traditional promos.

The banner alternate between a large CNN presidential halls logotype along with a day of the week or “tonight” designator.

Over the week, the graphic was using a ‘2 days’ designator in this view.

 

This would eventually switch to a hours, minutes and seconds countdown.

Advertisement

The banner then switched to a timeline of the entire schedule, along with headshots of each candidate. During select commercial breaks, the network also showed a live shot of the stage in Manchester, New Hampshire in a small box with a larger one for the advertising. 

The network is also airing promos in the same hard-hitting style it has used before — complete with an over-excited announcer using each candidate’s last name and mentioning they will face off “on the same stage” and “back to back” — as if the whole event is a wrestling match.

The latest in design, production and engineering

Subscribe to NewscastStudio for the latest delivered straight to your inbox.

Sign up for NewscastStudio's weekly newsletter.Our weekly newsletter delivers the latest broadcast industry news to your inbox including new debuts, case studies, thought leadership and broadcast gear updates.