CNN heavily promoting ‘back to back’ town halls

CNN has been steadily promoting its town hall “marathon” Monday, April 22, 2019 with a countdown, timeline-style banner running below its lower thirds which also run during commercials along with a two-box layout — plus traditional promos.

The banner alternate between a large CNN presidential halls logotype along with a day of the week or “tonight” designator.

Over the week, the graphic was using a ‘2 days’ designator in this view.


This would eventually switch to a hours, minutes and seconds countdown.


The banner then switched to a timeline of the entire schedule, along with headshots of each candidate. During select commercial breaks, the network also showed a live shot of the stage in Manchester, New Hampshire in a small box with a larger one for the advertising. 

The network is also airing promos in the same hard-hitting style it has used before — complete with an over-excited announcer using each candidate’s last name and mentioning they will face off “on the same stage” and “back to back” — as if the whole event is a wrestling match.

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