Networks mark Earth Day — with ‘CBS This Morning’ going big on environmental coverage
Subscribe to NewscastStudio for the latest news, project case studies and product announcements in broadcast technology, creative design and engineering delivered to your inbox.
The big three U.S. networks all marked Earth Day Monday, April 22, 2019, with environment-focused stories on both their morning and evening newscasts — but “CBS This Morning” went truly global on its coverage — bringing viewers stories from every continent on Earth.
The broadcast featured seven stories on the environment over the course of Monday morning’s show.
On “This Morning,” the show’s lower thirds were recolored green, blue and gray, instead of the normal bright yellow, black and gray during Earth Day stories. The broadcast also recolors its graphics for political and special coverage of major stories.
On both the morning newscast and “CBS Evening News,” the network used its “Earth Matters” branding.
On a side note, Duthiers and his crew picked up a yellow and black necklace for co-anchor Gayle King from a local artisan.
'#TodayShow' covering #EarthDay all week long with '#OneGreenThing' series https://t.co/QPGkboHFUh
— TVNewsMix (@TVNewsMix) April 24, 2019
“Today” is also offering a special version of its “One Small Thing” — under the name “One Green Thing” all week long.
Subscribe to NewscastStudio for the latest news, project case studies and product announcements in broadcast technology, creative design and engineering delivered to your inbox.
tags
ABC, ABC News, ABC World News Tonight, AM Network News Roundups, CBS, CBS Evening News, CBS News, CBS This Morning, GMA, Good Morning America, NBC, NBC News, NBC Nightly News, PM Network News Roundups
categories
Branding, Broadcast Design, Broadcast Industry News, Featured, Network Morning Shows, Network Newscast, Networks