How Facebook’s new logo design affects broadcasters

Updated for the Nov. 4, 2019, corporate logo redesign.

Facebook has a new logo and color palette — and that means that broadcasters will likely need to make multiple updates across multiple platforms.

 

While these guidelines aren’t “required” — following Facebook’s provided standards as much as possible can bring benefits to your branding since it creates consistent looks that users will become familiar with as the new look rolls out more widely.

 

Meanwhile, here is a list of guidelines aimed at TV stations and TV graphic designers based on the Facebook brand guidelines.  

First, and foremost, Facebook’s social media app’s new official logo is the “f” logo in a circle but, during a Nov. 4, 2019 update, changed to also use the full logotype in the brighter shade of blue. Keep in mind that by “app” we’re referring to both native mobile apps as well as the web app located at facebook.com.

What this means:

  • Any place you display the Facebook icon (or full logotype) should likely be updated with the new logo and color as needed.
  • This includes, according to Facebook’s brand standards, any use of the “f” alone or the old version of the “f” inside of a square with rounded corners.
  • (Facebook also updated its iOS app icon May 8, but it still appears as a square with rounded corners as of this writing.)
  • Facebook also updated the color of blue used in its service logo, but still allows for solid black or white when the color is not feasible or desirable.
  • During the Nov. 4 updates, Facebook started showing the full logotype in the “new blue” as representative of the “app,” so this appears to be acceptable use.

Places TV stations may need to update the logo and colors:

  • End credits
  • Tickers or flippers
  • Closing screens with social media icons
  • On-set graphics with the Facebook logo
  • Lower third graphics or tickers that mention social media profiles
  • Websites and apps
  • Share buttons (including any backgrounds that use the old shade)
  • Business cards or other printed materials

Facebook has a brand site that provides detailed guidelines and downloads.