St. Louis station ‘unfurls’ banners on city landmarks to celebrate 60th

KPLR, the Tribune owned CW affiliate in St. Louis, Missouri, is marking its 60th anniversary with a promo that shows virtual banners being unfurled on the sides of St. Louis landmarks as well as the station’s logo “embedded” in various scenic elements.

The spot ends with a dazzling iteration of the station’s “11” logo tucked behind the iconic St. Louis Gateway Arch — with a “60” superimposed on a building in the background.