Des Moines station unveils new set

Hearst’s CBS affiliate in Des Moines, Iowa, has unveiled a new set from Z Space Creative.

KCCI’s new look features a 9×1 video array behind the round anchor desk and incorporates multiple nods to its network affiliation with CBS — including a dimensional CBS eye installed camera center between the two anchor positions as well as framed logos and even a mini reproductions of the famous Walter Cronkite era map to the far left.

The set also builds upon the Hearst “diagrid” look with sharply angled elements created from backlit material, frosted glass and a solid blue finish.

In addition to the main video wall, a flexible standup areas includes two landscape mounted panels and the set features a 3×3 installation near the working weather center, which itself is stocked with a variety of monitors and a presentation pod with its own large screen.


Other elements include silvery lighted reveal lines, faux brick and internally lit columns and headers.

Primeview provided the display technology on the set.

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