HLN shows off ‘moments’ in its upcoming true crime programming

HLN is promoting its original true crime programming with a dramatic promo centered around “frozen moments.”

That’s the title of a new promo from Minted Content and Mad Hat Creative for the CNN network.

While the promo doesn’t take the “frozen” part literally, in the sense that scenes do contain live action.

Rather, they represent a critical moment in the crime that’s been (or about to be) committed.

Each scene, illustrates a key part of one of the network’s upcoming original programming, including “Very Scary People,” “Lies, Crimes and Video,” “How It Really Happened: Boston Bomber,” “Vengeance: Coworkers” and the rebooted “Forensic Files II.”

The purposefully eerie and mysterious promo was scored by Syn Music.

Project credits

  • Client: CNN
  • Chief Marketing Officer: Allison Gollust
  • Senior Vice President: Rick Lewchuk
  • Vice President & Group Creative Director: Whit Friese
  • Creative Director: Ned Reid
  • Marketing Director: Stephen Krill
  • Senior Director of Production: Matt Barnett
  • Senior Production Manager: Nichole Goralnik
  • Production Resource Manager: Denise Patierno
  • Post Production Manager: Greg Enfield
  • Agency: Minted Content
  • Executive Producers: Lance O’Connor, Edina Sallay
  • Director: Dan Gifford
  • Producer: Sarah Haber
  • Agency: Mad Hat Creative
  • Executive Producer, Editor: Jonathan Hayes
  • Business Manager: Eileen Fishman
  • Agency: Company 3
  • Senior Colorist: Billy Gabor
  • Head of Production: Soraia Callison
  • Music: Syn Music
  • CEO, Creative Director: Nick Wood