MSNBC: ‘Always look closer’ (and find Waldo) in Maddow promo
Subscribe to NewscastStudio for the latest news, project case studies and product announcements in broadcast technology, creative design and engineering delivered to your inbox.
A promo for MSNBC’s “The Rachel Maddow Show” drives home the point of “Always look closer” with a variety of historical, political and even an appearance from Waldo the quintessential expert at “hide and seek” in picture books.
The spot starts with binoculars, microphones, X-rays even cameras in space to drive home the idea of looking closer.
There’s then a shot of a water tower and samples from Michigan water supplies that were found to be contaminated with microscopic and not-so-microscopic elements.
Next is a view of a car backup camera and then two shots from a “Where’s Waldo” book — including a zoomed in view that helpful helps the viewer find him rather quickly.
There is then imagery of instant reply being run backward and forward, presumably to determine the winner of a race, as well as a newspaper headline quoting Spiro Agnew’s infamous “Damned lies” line — followed by a photo of the infamous “hanging chad” calamity of the 2000 election.
The remainder of the spot features still images of Maddow “looking closer” at her show prep material — and ends with a clip taken from the show encouraging viewers to “pop down to the footnotes for the real news here, though.”
Subscribe to NewscastStudio for the latest news, project case studies and product announcements in broadcast technology, creative design and engineering delivered to your inbox.
tags
MSNBC, news promos, promos, rachel maddow, the rachel maddow show, TV Promos
categories
Broadcast Industry News, Cable News, Featured, News Promos and Sports Promos