Networks go patriotic for Biden inauguration coverage
CBS’s graphics featured a combination of hints of the network’s new, flatter news branding but added a decidedly 3D element — glassy flowing ribbons.
A large red one and skinnier blue one wove their way through scenes from past inaugurations in the network’s coverage open as well as making appearances as the network’s lower third banners, which sported rather large condensed typeface.
The red line was first hinted at in CBS News promos, though at the time they were flatter and more in the style of other looks used by the network and not the shiny ribbon motif.
In select markets, “CBS This Morning” aired its normal open with the ribbon elements interwoven.
In the Chicago market, CBS aired the first hour of “CBS This Morning” on tape delay and then switched to live rolling coverage at 8 a.m. local time. In other time zones most stations picked up the special report coverage starting at 9 a.m. eastern.