‘Today’ expected to debut graphics updates across first three hours

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First on NewscastStudio: NBC News‘ “Today” will unveil a refreshed look to its graphics package Monday, May 3, 2021, sources told NewscastStudio May 2, 2021.
The show, which last overhauled its graphics in January 2019, is unveiling an update with the goal of making the look more cohesive across the first three hours.
Sources tell us a refreshed look for the ‘#TodayShow’ is coming tomorrow, May 3, 2021. More coverage to come.
— NewscastStudio (@newscaststudio) May 2, 2021
According to sources, the fourth hour, “Today with Hoda and Jenna,” which has its own distinct look, will not receive major updates May 3.
When the January 2019 “Today” redesign debuted, Kathie Lee Gifford was still co-hosting the fourth hour and the show stuck with the old “Today” look, but a redesign debuted in 2020 when Jenna Bush Hager took over for Gifford in April of that year.
NBC News' '#TodayShow' unveiled an angular new look this morning — get full coverage, GIFs and a supercut of the new look here https://t.co/Qk0e6ZoaZW
— NewscastStudio (@newscaststudio) May 3, 2021
In early 2020, the fourth hour changed to a different color scheme just days after the network added “Today with Hoda and Jenna and Friends” branded fourth hours. Both the “Friends” and “normal” versions of the show switched to the same orange, pink and violet palette instead of the teal, pink and violet one used at first.
The “Friends” shows were select editions of the show done with a live studio audience (that practice ended at least in part to the coronavirus pandemic) produced out of Studio 6A on the set originally designed for “Megyn Kelly Today.”
Read more about the May 3 debut of the new “Today” graphics.
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tags
NBC, NBC News, Today, Today Show
categories
Branding, Broadcast Design, Broadcast Industry News, Network Morning Shows