Weather tweets blow in on TWC

Via LR, The Weather Channel is beginning a roll out of Twitter integration across its various platforms.

“Twitter gives voice and context to the topics people are most interested in, and everyone is interested in the weather,” said Chloe Sladden, Twitter’s director of content and programming. “We’re excited to make Tweets an integral part of weather reports on television, online and mobile. By surfacing these conversations and providing human context around factual weather information, The Weather Channel Social brings weather alive.”

It’s interesting that local stations haven’t already thought of this concept…

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