ESPN to launch new NFL studio this Sunday

ESPN’s National Football League coverage will have a completely new look this season, thanks to a state-of-the-art 9,000 square foot NFL studio that will debut this week with the three-hour kickoff edition of ESPN’s “Sunday NFL Countdown” pregame show.

The first show in the new studio airs at 10 a.m. ET on Sunday, Sept. 7 – 35 years to the day of ESPN’s original network launch.

Just down the hall from the new “SportsCenter” studio which debuted in June, ESPN’s Studio W in Digital Center 2 will be the largest studio on the company’s Bristol, Conn., campus. The studio was designed by Jack Morton PDG, who also worked with ESPN on the new “SportsCenter” studio.

“For the first time, every NFL show on ESPN will have its own signature look and feel, which is so important with the variety of NFL programming available today,” said Seth Markman, senior coordinating producer, NFL studio shows. “The set is stunning and, in terms of functionality, it will enhance our presentation by allowing us to do so much more. We think fans are really going to like it.”


In addition to “Sunday NFL Countdown,” it will be the new home for all other ESPN NFL studio programs – “NFL Insiders,” “NFL Live,” “NFL PrimeTime” and “Monday Night Countdown,” etc. – beginning Monday, Sept. 8.

The studio, which offers six different mini-set possibilities, plus additional standup areas, will give every show its own distinct look and feel. Previously, all of ESPN’s NFL shows shared the same area in Studio E in Digital Center 1, along with other non-NFL programs.

Special features:

  • 9,000 square feet of space – equivalent to half a football field (50 yards), making it the biggest set on ESPN’s Bristol, Conn., campus;
  • Six different mini-set possibilities, plus additional standup areas
  • Film room with state-of-the-art touch screen system
  • Working research room
  • A second level, including research and film room areas
  • Hydraulic lifts to offer different looks and to easily move set pieces on the three main sets
  • Nearly all lighting is LED – close to 1,000 LED fixtures and 25 miles of LED tape
  • Multiple movable LED screens


In addition to unveiling the new NFL studio, ESPN will also introduce new NFL show logos, graphics and theme music this week.