HLN keeps ‘talking’ with new logo
This design featured a triangle tacked on to the lower left of the square container, making the entire mark resemble a speech bubble. The logo also merged the left side of the “L” into the right side of the “H,” which sometimes made it a bit difficult to read.
Tuesday’s logo is mainly used in solid black or white and morphs into a more rectangular shape, eliminating the empty space above and below the letters. The network has retained the triangular part in the lower left, which was no doubt kept as a reference to the network’s new social first focus.
The typeface, meanwhile, has changed and the “H” and “L” are now separated, while the “L” has a a chunk removed from its “foot” to make it match the angle of both the triangle on the left side and sharp angles in the “N.”
The new logo creates a bolder, more legible look that’s also more cohesive with the stylized speech bubble theme.