Springfield station captures the Ozarks in new set design

KYTV-TV, better known as KY3 to local viewers in Springfield, Mo., debuted a warm and inviting set from FX Design Group in mid-November.

Serving the Ozarks, a mountainous and wooded area in southern Missouri, the stations’ set design incorporates faux stonework and wood throughout, along with ample technology.

The main anchor desk, fronted by a display, includes backlit areas with silver framing. The desk is built to seat two, with standing positions for additional talent.

Set Design

KYTV-TV

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Behind the desk, a 5×3 monitor array projects a background of moving rectangles with a brandable section for topical graphics. The array is framed by a wood header and footer, with backlit wings and a silver floating header element.

A working weather center and standup area is located on camera left of the anchor desk with two large monitors and backlit columns.

On anchor right, another standup area with a rectangular graphic duratran.

Throughout the set, the backlit elements are colored a shade of purple, complimenting the stations blue graphics package.

The station has posted a time-lapse of the set construction on its website.