Santa Cruz’s Action News 8 reveals new studio design

Hearst’s KSBW-TV, serving Monterey and Santa Cruz, California, went online with a new set design last week from Z Space Creative.

The design includes a 9×1 video wall camera center that showcases views of the city and country side, flanked by backlit columns and a bright yellow header.

“From this new weather center and its latest forecast technology; to this new central anchor desk with enhanced audio and communications; to over here where I am, at our new presentation area. Our investment in our news operation is two-fold. Just like your home or business, sometimes it’s just time to update and remodel,” writes Joseph Heston, the stations GM and president in an editorial.


The sets anchor desk features a round design that can accommodate both sitting and standing, with a bright backlit front that has horizontal plexiglass panels.

To the right, a 3×1 vertical monitor wall is used for reports and sports, backed by a wall of LED video curtains.


A working weather center is located on the left, with a pod stocked with technology and more monitors.


The latest in design, production and engineering

Subscribe to NewscastStudio for the latest delivered straight to your inbox.

Sign up for NewscastStudio's weekly newsletter.Our weekly newsletter delivers the latest broadcast industry news to your inbox including new debuts, case studies, thought leadership and broadcast gear updates.