‘The View’ at 20: A look back at its sets and logos

By Michael P. Hill August 11, 2017

Subscribe to NewscastStudio for the latest news, project case studies and product announcements in broadcast technology, creative design and engineering delivered to your inbox.

Friday, Aug. 11, 2017, marks the 20th birthday of ABC’sThe View,” a show that has seen significant changes to its on-air “view” over the past two decades.

The show began celebrating its 20th anniversary season in September 2016, when it tacked on a “20” to the logo.

Here’s a look back at the show’s history, sets, graphics and more.

The original look

When “The View” debuted Aug. 11, 1997, it used a “hand-me-down” set from the canceled soap opera “The City.”

The reason behind this was simple — ABC didn’t want to invest in a new set for the show.

So, the show kicked off with the co-hosts seated around the now iconic round “Hot Topics” table with folded leaf in front of what appeared to be a sprawling New York City loft apartment, complete with a wall of floor-to-ceiling windows with a printed cityscape view, exposed brick and painted faux metalwork. 

In some ways, the use of leftover soap opera set actually gave the show a more detailed environment than it might have otherwise gotten — with accents added by a set decorator that might not have been used on a built-from-scratch set. 

Advertisement

The debut episode also marked the debut of the show’s logo with an exaggerated “V” that would remain the show’s mark over the next decade and a half. 

Subscribe to NewscastStudio for the latest news, project case studies and product announcements in broadcast technology, creative design and engineering delivered to your inbox.