Canadian networks’ World Cup open gets royal treatment

Faceted “tiles” rotate to reveal photographic imagery of high profile players, also set against additional team and league imagery, as well as a field of floating team icons. Then, they zoom out through a mix of global iconography, gem-like renditions of European footballs and a rotating Russian seal, all before giving a brief glimpse of the jeweled ball again before a series of diamonds reveal the networks’ title slide.

A detailed rendition of the World Cup trophy is placed to the left of the title, which is rendered in an intricate serif typeface in blue and red with metallic accents. 

Motion Graphics

TSN / CTV World Cup 2018

View a gallery of this project…

The total package includes multiple promos, interstitials and insert graphics to help the networks cover the games. You can explore more of the intricate look in our gallery.

Project Credits

Creative Director, Design: Stephen Gilmore
Associate Creative Director Design: Luis Torres
Associate Creative Director Design: Matt Mamic
Motion Design: Luis Torres, Matt Mamic & Thomas Bove
Post Sound: Michael Banani
Set Design: Thomas Bove, Simon Ballarino

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