Chicago TV: How the second city is branding its election coverage

Chicago stations are using a variety of ways to brand 2018 midterm election coverage — including two stations with the same branding.

WBBM, the market’s CBS O&O is using the ‘Campaign 2018’ branding that its network uses — though the logo design is different.

Fox O&O WFLD is using ‘Elections 2018,’ while its parent cable network Fox News Channel is using ‘America’s Election HQ.’ It’s interesting that WFLD isn’t using some variation of ‘Chicago’s Election HQ.’

WGN, a Tribune owned independent station, is using ‘Decision 2018.’