Fox News offered its ‘America’s Election HQ’ coverage from Studio F, its large streetside studio next to the outdoor area it dubbed ‘Fox Square.’
Fox also used augmented reality to add a virtual ‘billboard’ to the side of its building.
The augmented graphics included metal trusswork and uplights that mirrored the design of the square shaped outdoor Fox Square anchor setup used. Design from Girraphic worked with Fox to create the look, which also included an AR version of the networks’ famous ‘Fox News Alert.’ Vizrt’s augmented reality technology powered the setup.
The augmented ‘billboards’ were also used to showcase results.