Weather Channel uses slick IMR to showcase ice safety, climate change
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The spot, which aired on “AMHQ” Thursday, Feb. 28, 2019, starts under the surface of ice — showing falling debris and vehicles before “breaking” the surface of the ice and reveal Mark Elliot standing on a “dais” that’s “lodged” in the ice in the middle of a body of water.
Elliot then points out the safe thickness for ice fishing — complete with a woman “catching” a yellow label showing the measurement.
As he continues, two snowmobile riders zoom around him before a pickup truck is shown driving on the ice.
At this point the experience goes back “under” the ice — with some impressively rendered wave and ice distortion effects — before the truck cracks the ice.
Finally, the view shifts high above Elliot and the track, which can still be seen bobbing in the water, as a giant graph illustrating the shifts in Great Lakes ice cover over the years appears “etched” in the ice covered lake.