How networks used AR for election night coverage 2020

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Fox scaled its use of augmented reality back a bit, though it did keep some of the billboard-style elements inserted over the exterior of the News Corp. building in New York. (The LED ribbon with states below is real.)

The network used its normal “Alert” branding and then took the live camera view of the studio and inserted it into an animated 3D sequence that pulled back to reveal the White House and swung around to one side where a state outline, the candidates and data was shown.

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Set up inside Studio F, the network also used augmented reality to, among other things, conjure an oversized video wall showcasing nationwide talent and to show race matchups seemingly floating in the same area.

Fox’s augmented reality was designed by the network’s in-house team along with Qpalca Studio and Erizos.

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