West Palm Beach NBC affiliate debuts studio upgrade
The upgrade coincides with the 2020 Summer Olympics in Tokyo, a time when many NBC stations take advantage of increased viewership to run additional promotional spots and debut changes. Scripps’ NBC in Tulsa and Kansas City also updated ahead of the Games with new logo designs.
The new design re-orients the studio space with the set placed opposite of the newsroom, while the previous used the newsroom as a background element for many years.
The set’s focal point is a 6×3 video wall and standing anchor desk with internal lighting. Back-lit RGBA graphics wrap the space adding flexibility and a bit of the ocean through a wavy pattern. Meanwhile, the set adds a pop of color through a narrow color-changing header.
The design also includes a six-panel vertical video wall and a large weather area backed by two additional monitors.
These spaces also incorporate cool grey stonework with integrated cove lighting and a deep-blue ripple pattern that continues the ocean theme.
Lighting design for the studio was handled by Dan McKenrick of TVLD, Inc.