‘The Talk’ returns with new real life hosts, virtual AR elements
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The show retained the logo it introduced earlier in 2021, but shifted the color scheme to blue and magenta, with violet added in to other parts of the on air look, including the on set LED and video walls.
At the end of the open, the show’s entire team appears together in a portrait style photo that then “pulls back” to appear as an augmented reality element floating above the studio.
A standalone version of the show logo floats nearby as the camera jibs forward, zooming “past” the elements, which exit the viewport.
Additional augmented reality elements are also used for teases, using both the speech bubble outline from the logo as a “frame” around a sort of floating video panel and freestanding 3D text.