Florida station pledges to not ‘waste your time’ on morning news promo
“We’re not going to waste your time,” says meteorologist Lauren Olesky at one point of the promo.
“That’s what we are here to do,” says co-anchor Matt Lincoln, “we want to make sure that you are prepared for whatever the day might bring.”
The promo focuses on the newscast’s emphasis on breaking news, traffic and weather and is complemented by on screen graphics in bright blue and gold along with glassy 3D logos and logotypes along with the Sinclair group graphics package’s angled elements.
Thanks to the set’s integrated color changing LED and plentiful video walls, it features a similar bright color motif in the promo.
“If you’ve watched our newscast and feel like we’ve saved you some time; we’ve made your day a little easier, we’ve done our job,” says co-anchor Sam Kerrigan.
The promo ends with a female announcer saying “Wake up with ‘CBS 12 News This Morning,’ the one to turn to every morning” as the newscast logo and times appear on screen.