Peacock unveils updated logo with refined type, one less dot

NBCUniversal’s streamer Peacock has started rolling out an updated logo design, NCS has confirmed.

The new Peacock logo makes a subtle appearance during MLB coverage on “MLB Sunday Leadoff.”

NCS has confirmed that the update, which includes reworking the wordmark and stacked dots next to it, is aimed at making the logo easier to scale, particularly on mobile.

The streamer’s website and mobile app have both been updated with the new logo, which made an early appearance during Peacock’s coverage of MLB.

The original Peacock logo, introduced ahead of the streamer’s 2020 launch.

For the wordmark, Peacock is now spelled out in a more compact and flowing typeface with less strict curves. This is a move away from the more solid, geometric type used since the streamer launched in 2020.

The update eliminates the two distinct notches in the lower art of the “p” and right side of the “k,” both of which could be read as a nod to the “head” of the bird in the NBC peacock logo or the pointed tips of the longtime logo that was redrawn in 2022. These elements had a tendency to become unreadable at smaller sizes and, while they certainly added a sharp, distinct look to the otherwise largely generic sans serif, the fact they weren’t all that visible certainly justifies that move.

NBC confirms it’s switching to a redrawn peacock logo, updated type

The overall typeface update is also designed to make the peacock feather shape inside the “p” — which is often used by itself and the dot-stack in icon-like applications — read a bit more like a feather, according to the source.

That negative space now also gets a bit of extra flair at the pointed end, making it feel friendly and dynamic. The change in shape also makes it read a bit more like a speech or SMS bubble as well.

Peacock also opted to remove one dot from the stacked element that typically appears to the right of the wordmark. Originally, the six dots corresponded to the six colors of the feathers in the NBC logo. Removing one was meant to reduce visual clutter and, as a compromise, NBC’s distinctive colorful look is retained thanks to a gradient effect that makes stops in the yellow, orange, red, violet, blue and green hues.

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NBC has been introducing colorful gradients throughout various assets for several years, including the “curtain riser” vanity card that appears before network programming. 

NBC begins using new bug, snipes, while hint of new vanity card emerges

The network also switched to a look that continues to evolve its use of gradients and splashes of color earlier in 2026.

NBC updates promo, snipe design with new take on feather shape, a bit less color

While dropping one dot does remove that more literal link to the peacock icon, it also aligns the look with the “odd number” hypothesis that many designers lean on, meaning that elements tend to look better in multiples of three or, in this case, with an odd number of objects.

The updated design also moves the dot stack down so that the top one is aligned with the ascender on the “k,” while the lowest one goes a bit lower than the descender on the “p.” Previously, the column was typically placed with the top one peeking out a bit above the top-most portion of the typography.

The Peacock website, peacocktv.com, was updated with the new logo May 12, 2026.

Apple’s iOS store was also updated with the new icon May 12.

For square-shaped icon uses, the reduction of one of those dots certainly helps. The design also keeps the entire pile of dots within the vertical footprint of the revamped “p,” which allows that letter to appear bigger, which is a big help to legibility. Keeping all elements squared-off also falls more in line with the overall square motif that most icons follow.

The new look is slated to start rolling out across consumer touchpoints in the coming weeks.

Given that the update is more of a fresh look than a redesign, the new look will allow Peacock to retain the brand equity and familiarity it has built since launch. 

An earlier version of the Peacock app icon included a beveled effect on the lettermark.

The new app icon, meanwhile, removes the previous bevel effect. 

It’s also interesting that, as with so many brand updates and logo redesigns across industries in recent years, Peacock’s update aims to help the look read better across a variety of screen sizes, given that Peacock was a digital-first brand.

Of course, streaming and content-viewing habits have shifted dramatically since Peacock launched, particularly with the shift to mobile and smart devices. At the same time, streamers are still routinely viewed on big screens that offer increasingly higher quality thanks to technological advances and expanded bandwidth capabilities. 

Those factors all likely made 2026 a prime time for a brand update (streamers including Tubi and Disney+ have all made significant brand updates since launch — not to mention HBO Max’s off-again, on-again relationship with the HBO name and color scheme).

This story has been updated throughout with additional details, imagery and updates.

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