CES 2025: Programmatic advertising expands across premium video, live events and streaming
New ad tech partnerships and programmatic advertising platforms were in full force at CES 2025 … Read More
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DirecTV opens satellite ad inventory to programmatic buying
DirecTV Advertising announced programmatic access to its linear satellite advertising inventory, enabling real-time bidding and … Read More
Signiant receives growth investment from Battery Ventures
Signiant announced a majority growth investment from Battery Ventures, a global, technology-focused investment firm. Terms … Read More
Book: Fox gave Trump’s camp town hall questions in advance
Donald Trump’s team was given the questions asked by Fox personalities at an Iowa town … Read More
Hulu, Venu and Fubo: Will convoluted streaming branding drive consumers cuckoo?
After Disney and Fubo announced a surprise settlement in their legal battles over Venu Sports, … Read More
DirecTV launches out-of-home ad network
DirecTV Advertising announced DirecTV Remote, an out-of-home network extending video advertising to hotels, airlines and … Read More
CBS News and Stations announces weather unit changes
CBS News and Stations has announced the next stage in building its weather reporting network … Read More
Broadcasters unite to create EdgeBeam Wireless, ATSC 3.0 data service
Four major broadcast groups announced the formation of EdgeBeam Wireless, a joint venture leveraging ATSC … Read More
NBC announces first batch of guest co-hosts after Hoda Kotb leaves fourth hour of ‘Today’
After Hoda Kotb leaves “Today,” NBC has lined up some big names to temporarily take … Read More
Meredith Vieira’s husband dies
Richard Cohen, a respected journalist and the husband of former “Today” show anchor Meredith Vieira, … Read More